Shanghai Brewery Donghu – Branding
how do you create a higher level version of a brand in the same neighbourhood as an already successful and established venue?
我们如何在同一个社区内塑造一个成功品牌的高端子品牌？
Our approach was to rename the new venue by its location, using the same strategy that your expectation of say The Hilton Park Lane would be higher than Hilton Guangdong Exhibition Centre. We then took the 1920’s heritage of Donghu Road and built the brand around Shanghai during that era, a step in the future from the Victorian inspired original venues.
我们使用的策略是根据地点重新命名新场地，例如希尔顿公园路比希尔顿广东会展中心会显得更加高端一样。我们延用了东湖路20年代的复古风格与维多利亚时期的酒吧风格结合在上海打造了这一独一无二的酒吧品牌。
Into the interior
室内设计
We then designed a new identity to differentiate the two. We advised on every element of interior design and customer experience, then handled the execution of all the brand elements. Come and join us for a beer!
我们在入口处设计了一个新的标识来区分子品牌，为了更好的客户体验，我们将品牌元素与室内环境结合。来和我们一起喝杯啤酒吧!
Entrance
Signage
Signage
Based on the new identity, we created event posters, menus and many other graphic designs to reinforce the brand experience.
基于新的视觉形象，我们设计了活动海报、菜单和许多其他平面设计来加强品牌体验。
We’d love to be able to create a project like Shanghai Brewery with your company. If you’d like us to be part of your team, and create something incredible, get in touch.
