SPROUTWORKS Visual Identity

How can you stand out from the crowd by making salads and health food exciting? With potato prints and beetroot blocks!

如何通过激动人心的健康食物从人群中脱颖而出?我们的答案是土豆版画和甜菜根印章!

We were asked to pave the way for Sproutworks, a new, vibrant, café concept in Shanghai that specializes in healthy salads and sides. The food served is creative and colorful, so we took this as the inspiration for the project.

 

豆苗工坊找到我们为他们全新的、充满活力的的健康餐饮品牌铺桥搭路。我们以豆苗工坊富有创意、五彩斑斓的食物作为这个项目的灵感来源。

 

 

We wanted to create big, bold art work that looked like it had been made with food. The print style and the color palette draws inspiration from print studios and children’s potato printing. The logo is simple and raw. The name “Sproutworks” was created through a combination of fresh vegetables and creative workshops. Now a franchise Shanghai venue, Sproutworks is a household name (almost) in healthy eating due to its iconic naming, lettering, brand graphics, logos, interior decoration artwork, menus, website and signage.

 

sproutworks

 

We’d love to be able to create a project like Sproutworks with your company. If you’d like us to be part of your team, and create something incredible, get in touch.