Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn. Our brand concept of a rich cow, a play on fat cats, uses a combination of US dollar bills and the Chinese 100 Yuan note to create a unique identity that’s both memorable and complements the menu items. Check out the original design for the HongMei Lu branch here.
Many of entrepreneurs are finding rebranding challenging – so we have compiled our key learnings