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Creative Director. Ben has over twenty five years experience in branding, advertising and digital. He founded Thread in 2006 after developing a deep curiosity for Asia while studying design & advertising at Buckinghamshire University. He leads the creative team and always pushes for his belief, that brand design must always be a cohesive experience. His experience includes: Brand workshops and focus groups for global brands such as Volvo, HSBC and KFC Creative direction and storyboards for advertising and video. Ford, Decathlon and Google Brand strategy and guardianship, aligning teams and keeping them on track with a shared vision.