Scoop Alert
What do you get when a lifelong obsession with ice cream collides with world travel, an Instagram following of 20k, and a burning question: gelato, ice cream, or sorbet? Answer: Eliot’s Ice Cream Philosophy.
Celebrating Fook Wo Kwong’s Opening – a few months in the making
The eagerly anticipated grand opening of Fook Wo Kwong (福和光), a prestigious Cantonese restaurant, marks a significant milestone in culinary excellence. We are thrilled to announce the successful launch (and launch of our branding) in this high-end establishment, showcasing a seamless fusion of tradition and modernity.
Your Checklist Before The Rebranding Leap
What is rebranding? There might be more options than you think…
Rebranding is not just about changing a logo. It covers all the possible ways to go about enhancing a brand experience. Actually, you may not need to change your logo, at all.
We talk about Brand Overhaul (or Revamp) when the entire brand gets updated: logo, story, collaterals, maybe even the name! On the other side, Brand Consolidation and Brand Extension are taking the existing brand assets (for instance, the logo, the name, aspects of your internal personality, etc.) and turning it into an integral, consistent and immersive brand experience. Your brand becomes a strong asset for your business, now and in the future.
How to Decide when Rebranding is Right for Your Business
Many of entrepreneurs are finding rebranding challenging – so we have compiled our key learnings in a two-part article. First: how to decide on making the jump.
Where are these F&B risk takers now!
What happened in the year of the Ox, who found success, and who won some awards in this crazy food and beverage industry?! We’re going to look at how our favourite brands have been doing in the year of the Ox: what they’ve done and how they’ve done it! We promise they are not ranked […]
Let’s talk about Pitching! (Part 3)
What’s the most challenging part?
As the industry has taken to asking for strategy or naming as part of the pitch. These things come from teamwork and collaboration with a client, two things that are missing from a pitch set up. As such, pitching brand strategy becomes guess work. Unlike the advertising industry, there is no media spend to balance out the risk.
Let’s talk about Pitching!(Part 2)
Do you like to pitch? of course not! Fear of the unknown is a human instinct. A pitch is typically something that takes a lot of time and effort but may not pay off. It’s really scary to be in front of so many people and tell them about our ideas.
China’s Generation Z: They’re young, entitled and have cash to burn
Thread Newsletter – August Edition It’s back to school season and as parents are nervously getting their kids, teens and young adults ready for school, we’ve turned our attention to that exact same group. Why you might ask? Well this group, called Generation Z (born between 1997 to 2016), is a force to be reckoned […]
Shanghai Observed Podcast: Ben Weldon, Creative Director and Founder of Thread Design
Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known brands like ALDI, White Castle and Boxing Cat? Listen to Ben’s unique and unpaved path that got him there. Have a few other questions you’re curious about? Drop by our office […]
When is it time to refocus, revise or rebrand?
Thread Newsletter – June Edition We’re hitting the half way mark in 2019, usually around this time those who’ve made new years resolutions and then fell off the wagon are wondering if they can kick start them again or make it more realistic. To them we say, good luck! Don’t feel so bad though, sometimes […]