ALDI China

Brand Guidance

Project

Visual Identity

 

Location

China

Global retail giant ALDI decided to take on the China market and selected us to support them on their journey.

全球零售巨头ALDI选择我们从市场营销和电子商务的角度助力品牌在中国市场的崭新旅程。

Strategy

Chinese Naming

Localisation

Creative Direction

Illustration

Design

Copywriting

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After the initial brand phase we worked with ALDI and their partners to establish the product key selling point of the products, leveraging competitor bench-marking.

 

  

 经历最初的品牌梳理阶段之后,我们与奥乐齐以及他们的合作伙伴一起对多种产品的关键卖点进行了梳理与定位,制定了一系列针对竞争对手营销策略。

“Brilliant”

– Alexis Chao

From content creation to graphic execution we created over 150 product detail page of ALDI CHINA’s Tmall pages.

从内容创建到设计执行,我们为奥乐齐中国天猫店创建了超过150个产品详情页面。

ALDI, A RICHER LIFE

We’d love to be able to create a project like ALDI’s China Branding & Market Entry with your company. If you’d like us to be part of your team, and create something incredible, get in touch.