ALDI CHINA

Marketing material design

Project

Marketing material design

 

Location

China

Working with the senior team since day one, we had the proud responsibility to name ALDI for their new adventure. Based on insights and a solid understanding of their market positioning, the name 奥乐齐 was finally chosen as matching a long list of criteria. From there we worked with the global brand team to design and adapted the visual identity.

从ALDI在中国揭开新篇章的第一天起,我们就与品牌的高层团队紧密合作,为ALDI探寻其中文品牌命名的最佳方案。在全方位洞察了品牌的市场定位后,我们选定了“奥乐齐”作为符合一系列命名标准的选择。之后,我们与ALDI的全球品牌团队共同设计了视觉形象以适应新的市场。

Strategy

Creative Direction

Illustration

Design

Copywriting

Thread design assisted ALDI China for the opening of their first 2 pilot store in Shanghai, which includes the strategizing, designing and implementation of their screen menu for their ready-to-eat counter which rotates throughtout the day. 

我们协助奥乐齐在上海开设了数家实体店,其中包括为他们定制设计店内陈设、食品柜台、整天轮换的屏幕菜单等。

SCAN AND GO

DAILY PROMOTION

INFOGRAPHIC DESIGN

SHOWCASE SUPPORT

“Brilliant”

– Alexis Chao

STORE MENU DESIGN

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RECIPE CARD

Coffee Signage & Coffee Menu

We’d love to be able to create a project like ALDI with your business. If you’d like us to be part of your team, and create something incredible, get in touch.