Exotic mezcal experience right in the heart of Jing'An
La Mezcaleria Cocktail Bar Design
藏在静安的梅斯卡尔小酒馆
Project
Branding
Location
Shanghai, China
La Mezcaleria, a mezcal cocktail lounge that takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca, a region of Mexico famed for its agave. In our design we wanted to show “tequila” as a drink that is respected, god-like, and to especially kept away from any cliché Mexican themes.
Strategy
Creative Direction
Illustration
Design
Copywriting
Let us tell you the story
The Logo
The logo is inspired by a shaman headdress, half owl, half agave plant, illustrated in a way that feels psychedelic. Our hope is that different people see different things when they first see this icon.
![Untitled 20](https://threaddesign.com.cn/wp-content/uploads/2021/07/Untitled-20-1.png)
Crafting the details in every corner.
Enjoying signage design & production in Shanghai
![Untitled 3](https://threaddesign.com.cn/wp-content/uploads/2021/07/Untitled-3.jpg)
![Untitled 15](https://threaddesign.com.cn/wp-content/uploads/2021/07/Untitled-15.jpg)
![Untitled 16](https://threaddesign.com.cn/wp-content/uploads/2021/07/Untitled-16-1024x768.jpg)
![Wechatimg2515](https://threaddesign.com.cn/wp-content/uploads/2021/07/WechatIMG2515.jpeg)
Extending the identity beyond drinks
Menu
Cocktails / Mezcal / Soft Drinks
Menu
Cocktails & Snacks
![Untitled 6](https://threaddesign.com.cn/wp-content/uploads/2021/07/Untitled-6-1024x663.jpg)
![Untitled 7](https://threaddesign.com.cn/wp-content/uploads/2021/07/Untitled-7-1024x623.jpg)
Mezcal Kits
Explore all the flavours
Mezcal Booklet
Discover the legend of Mezcal
Mezcal booklet
![Screenshot 2021 07 22 At 15.41.31](https://threaddesign.com.cn/wp-content/uploads/2021/07/Screenshot-2021-07-22-at-15.41.31.png)