Exotic mezcal experience right in the heart of Jing'An

La Mezcaleria

藏在静安的梅斯卡尔小酒馆

Project

Branding

 

Location

Shanghai, China

Mezcaleria, a mezcal cocktail lounge that takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca, a region of Mexico famed for its agave. In our design we wanted to show “tequila” as a drink that is respected, god-like, and we especially kept away from any cliché Mexican themes.

 

Strategy

Creative Direction

Illustration

Design

Copywriting

Let us tell you the story

The Logo

The logo is inspired by a shaman headdress, half owl, half agave plant, illustrated in a way that feels psychedelic. Our hope is that different people see different things when they first see this icon.

 


Crafting the details in every corner


Extending the identity beyond drinks

Menu

Cocktails / Mezcal / Soft Drinks

Menu

Cocktails & Snacks

Mezcal kits

Cocktails / Mezcal / Soft Drinks

Coster

With branded totem

Mezcal booklet

History and fun facts of Mezcal

Mezcal booklet

History and fun facts of Mezcal

Mezcal booklet

History and fun facts of Mezcal

Mezcal booklet

History and fun facts of Mezcal

Conclusion

La Mezcaleria

Read more about how we developed this concept, and our full process in this article.

We’d love to be able to create a project like La Mezcaleria with your company. 


If you’d like us to be part of your team, 

and create something incredible, get in touch.