Exotic mezcal experience right in the heart of Jing'An
La Mezcaleria, a mezcal cocktail lounge that takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca, a region of Mexico famed for its agave. In our design we wanted to show “tequila” as a drink that is respected, god-like, and to especially kept away from any cliché Mexican themes.
Let us tell you the story
The logo is inspired by a shaman headdress, half owl, half agave plant, illustrated in a way that feels psychedelic. Our hope is that different people see different things when they first see this icon.
Crafting the details in every corner
Extending the identity beyond drinks
Read more about how we developed this concept and our full process in this article.