Exotic mezcal experience right in the heart of Jing'An
La Mezcaleria
藏在静安的梅斯卡尔小酒馆
Project
Branding
Location
Shanghai, China
La Mezcaleria, a mezcal cocktail lounge that takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca, a region of Mexico famed for its agave. In our design we wanted to show “tequila” as a drink that is respected, god-like, and to especially kept away from any cliché Mexican themes.
Strategy
Creative Direction
Illustration
Design
Copywriting
Let us tell you the story
The Logo
The logo is inspired by a shaman headdress, half owl, half agave plant, illustrated in a way that feels psychedelic. Our hope is that different people see different things when they first see this icon.
Crafting the details in every corner
Extending the identity beyond drinks
Menu
Cocktails / Mezcal / Soft Drinks
Menu
Cocktails & Snacks
Mezcal Kits
Explore all the flavours
Mezcal Booklet
Discover the legend of Mezcal
Mezcal booklet
La Mezcaleria
Read more about how we developed this concept and our full process in this article.
