Outback steakhouse
Project
Marketing materials and in-store design
Location
China
Outback Steakhouse asked Thread to help reposition their brand in order to fit better the expectation of the Hong Kong and Mainland Chinese market.
From the initial strategic recommendation, Thread pursued the work by creating new visual elements to implement them into the brand experience.
我们帮助澳拜客重新定位他们的品牌，以更好地适应香港和中国大陆市场的期望。从最初的战略建议开始，我们通过创造新的视觉元素来实现全新的品牌体验。
Strategy
Creative Direction
Illustration
Design
Copywriting
Digital
Promotion
Menu
How might we brand a steakhouse in China an experience you would visit every week?
我们如何打造澳式牛排馆的品牌体验, 让消费者流连忘返
As well as marketing communications and digital content,
we supported outback with interior design elements
