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Volvo China

Brand Guardians for China

Project

Visual Identity

 

Location

China

At Thread Design, we understand that a cohesive corporate identity is pivotal in conveying a brand’s values and vision. Our collaboration with Volvo China focused on developing a comprehensive corporate design strategy that encompassed everything from the corporate logotype to the overall corporate image design. By aligning visual elements with Volvo’s brand ethos, we aimed to enhance their corporate branding efforts, ensuring consistent and impactful communication across all platforms.

在 Thread Design,我们深知统一的企业识别对于传达品牌价值和愿景至关重要。我们与沃尔沃中国的合作,专注于制定全面的企业设计策略,涵盖从企业标志到整体企业形象设计的各个方面。通过将视觉元素与沃尔沃的品牌精神保持一致,我们致力于强化其企业品牌建设,确保在所有传播平台上的统一性与影响力

Strategy

Creative Direction

Illustration

Design

Copywriting

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Continuous updates, design support and implementation have been successfully carried out across Volvo Asia Headquarter, Volvo Experience Center, and Volvo factories in Jiading, Daqing, Chengdu and APAC countries.

我们成功的为沃尔沃亚洲总部进行了多种设计支持和执行,包括沃尔沃品牌体验中心、沃尔沃嘉定、大庆、成都及亚太地区工厂。

Guidelines

From 48 confusing documents to one easy-to-use Brand Guideline

Tote bag

Marcom

Marcom

If you have large teams over multiple offices and need to control your brand assets, from brand books to digital, this is something we can help you with.

如果您拥有多个大型办公团队,并且需要管理您的品牌资产,从品牌手册到数码页面,这是我们可以帮助您的事情。

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Volvo china internal communications branding

We’d love to be able to create a project like this one for Volvo, but with your company. If you’d like us to be part of your team, and create something incredible, get in touch.