Volvo China

Brand Guardians for China

Project

Visual Identity

 

Location

China

Even for brands well established in China, it’s important to keep branding consistent, from factory, to office, to showroom. We have helped Volvo Cars to establish a framework that produces, regulates and oversees communication assets.

沃尔沃虽然是已经在中国站稳脚跟的品牌,但从工厂到办公室再到展厅,保持品牌的视觉一致性仍然很重要。我们帮助沃尔沃汽车在中国建立了一个从生产到监管的品牌资产框架。

Strategy

Creative Direction

Illustration

Design

Copywriting

Continuous updates, design support and implementation have been successfully carried out in Volvo Asia Headquarter, 

Volvo Experience Center, Volvo factories in Jiading, Daqing, Chengdu and APAC countries.

我们成功的为沃尔沃亚洲总部进行了多种设计支持和执行,包括沃尔沃品牌体验中心、沃尔沃嘉定、大庆、成都及亚太地区工厂。

Guidelines

From 48 documents to 1

Tote bag

Marcom

Marcom

If you have large teams over multiple offices and need to control your brand assets, from brand books to digital, this is something we can help you with.

如果您拥有多个大型办公团队,并且需要管理您的品牌资产,从品牌手册到数码页面,这是我们可以帮助您的事情。

Previous
Next

We’d love to be able to create a project like this one for Volvo, but with your company. If you’d like us to be part of your team, and create something incredible, get in touch.