BOXING CAT – BRAND CREATION

Making aggressive kittens a city-wide symbol for thirst quenching

让霸气的猫咪在城市的各处成为解渴的标志

The challenge was to create a brand that will be both easily recognizable and able to stand the test of time in a city full of bars and gastro-pubs.

 

我们的挑战是在上海酒吧与美食酒馆遍地开花的环境中创造一个既醒目又能经得住时间考验的品牌。

 

Via several workshops and creative sessions went into creating this micro brewery for a macro market. We found our challenge was staying true to BCB’s unique logomark– which integrates the rich history of boxing with the bright energy of modern China–and also establishing a brand that the local customers could get behind. In the end, Thread created a unique branding story and concept that proved successful in the tough industry.

 

Crafting the positioning statement; Boxing Cat are proudly a Chinese beer brand based on the principles of high quality international brewing techniques. Bold and powerful, this cat packs a punch.

 

 

Making aggressive kittens a city-wide symbol for thirst quenching with a timeless brand concept, product branding, menu design, signage, and more.

 

The iconic Fuxing Lu Boxing Cat lightbox signage. A calling for beer lovers all over Shanghai, synonymous with quality craft beverages since 2008.

 

After creating the original identity we partnered with the brand for a number of years, creating visual identity guidelines, packaging, print production many design services.

 

We’d love to be able to create a project like Boxing Cat with your company. If you’d like us to be part of your team, and create something incredible, get in touch.