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Knitting together delicious brand experiences.

We're Thread, an independent full service branding agency with a global reach (and a sweet tooth for Asia). Our team of brand strategists and design consultants strives to bring value to you and your audience.

That said, here are a few things we've stitched together...

Fira Logo Tagline White

Unveiling FIRA, our Colossal full experience design in Thailand.

What started off as a strategic brand development and English naming challenge snowballed into a enormous brand identity endeavor.

From 3D, interior design, furniture design and sourcing, to uniform design, brand website and even lighting. This project encompasses [almost] everything what we do as a company.

Within the Beach Club, we designed two stand alone sub brands, KIPO, a high end Mediterranean restaurant, and DOXA, a floating cocktail bar experience.

HOW TO DESIGN
A BEACH CLUB!

Maximal restaurant design

exclusive cocktail
bar design

Homeslice pizza model china
homeslice pizza shanghai - pizza slice 1

HOMESLICE

Taking quick service restaurant to the next level - Brand overhaul from strategy to PRINT

A short story of how we took an existing brand and gave it a new core message: New York Attitude

meticulously crafted high end dining restaurant experience

Our Fook Wo Kong branding tells the story of a 20 years long friendship, sharing the same passion for authentic Cantonese cuisine, an art traditional yet complex to master.

Lamezcaleria logo portrait white

INTRODUCTING AN EXOTIC MEZCAL BAR EXPERIENCE DESIGN RIGHT IN THE HEART OF JING'AN

La Mezcaleria’s core brand idea takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca

Meet Ben Weldon, our Founder & Creative Director

Ben weldon

Good design is like growing cherries, the very last thing to grow, is the cherry.

BOXING CAT BREWERY

THE FLIPPING MANGO Drink PACKAGING IS SPINNING CONSUMERS' HEADS

Boxing Cat needed something irreverent and eye catching that communicated:
‘I’m so busy I am going mad’

Anheuser-Busch InBev

BEVERAGE PACKAGING & POINT OF SALE CREATION

Meet Justine Lefebvre,
our Managing Partner

Justine 512x384

The best communication tools are those that work for you and your objectives, not the other way around.

Supporting ALDI's brand market entry in China , with marcom and brand governance

Far away from home, the Global Retailer honed in on consumers’ needs and wants to deliver a fully localized experience. From strategy to ALDI’s Chinese logo design…

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Meet 刘泓 Eva Liu
our Associate Creative Director

Eva Liu

Design is not restricted to one element or dimension, design is finding a clean space in the mess!

Coffee PACKAGING FOR THE CHINA MARKET

Coming into China at a time when the market competition is fiercer than ever, how might they take the pole position of home consumer coffee products? Curious?

Melitta china specialty drip coffee packaging design by thread 3

CREATING A PHO ICON

Find a unique position in a crowded market.

We are NOT looking to be the most authentic Pho from Vietnam, we’re the BEST Pho available taking the finest elements from around the world. Brand Strategy consultants to the rescue.

NEWS & INSIGHTS

Design trends 2025 restaurant

2025/26 Restaurant Design Trends

The food and beverage industry has always been influenced by nostalgia, but right now, we’re in the middle of a full-blown mid-century revival. Everywhere you look, restaurant branding is embracing

sip thread insights on coffee products

Old Roast, New Wrap

Global brands face a choice: stay classic or localize fast. This article explores how coffee packaging now wraps more than beans—it wraps culture, price point, and personality—from old world to

Fira beach club furnituredesign (9)

Furniture, Floods, and Fat Blokes

Between the blazing sun, monsoon rains, drunk people, and the occasional generously proportioned guest testing the limits of physics, it became clear that durability wasn’t optional.

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FIRA is Open!

This is, hands down, the biggest project we’ve ever taken on—and honestly? It’s been wild. What started as a branding challenge snowballed into everything. We’re talking furniture design, sourcing materials,