OUR WORK  |  ABOUT US  |  NEWS  |  CONTACT

Knitting together delicious brand experiences.

We're Thread, an independent full service branding agency with a global reach (and a sweet tooth for Asia). From strategy to execution, we strive to bring value to you and your audience.

That said, here are a few things we've stitched together...

Fira Logo Tagline White

Unveiling FIRA, our Colossal project IN Phuket, Thailand.

What started off as a branding and naming challenge snowballed into a enormous creative endeavor.

From 3D, interior, furniture design and sourcing, to uniforms, web and even lighting. This project encompasses [almost] everything what we do as a company.

The Beach Club contains two stand alone sub brands, Kipo, a high end Mediterranean restaurant, and DOXA, a floating cocktail bar experience.

HOW TO DESIGN
A BEACH CLUB!

Maximal restaurant design

exclusive cocktail
bar design

HOMESLICE

Taking HOMESLICE PIZZA to the next level Brand overhaul from strategy to PRIN

A short story of how we took an existing brand and gave it a new core message: New York Attitude

meticulously crafted high end dining experience

Our Fook Wo Kong branding tells the story of a 20 years long friendship, sharing the same passion for authentic Cantonese cuisine, an art traditional yet complex to master.

INTRODUCTING AN EXOTIC MEZCAL EXPERIENCE RIGHT IN THE HEART OF JING'AN

La Mezcaleria, a mezcal cocktail lounge that takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca

Meet Ben Weldon, our Founder & Creative Director

Good design is like growing cherries, the very last thing to grow, is the cherry.

BOXING CAT BREWERY

THE FLIPPING MANGO PACKAGING IS SPINNING CONSUMERS' HEADS

Boxing Cat needed something irreverent and eye catching that communicated:
‘I’m so busy I am going mad’

Anheuser-Busch InBev

PACKAGING & POINT OF SALE CREATION

Meet Justine Lefebvre,
our Managing Partner

The best communication tools are those that work for you and your objectives, not the other way around.

Supporting ALDI's journey entering China with marcom and brand guardianship

Far away from home, the Global Retailer honed in on consumers’ needs and wants to deliver a fully localized experience. From strategy to ALDI’s Chinese logo design…

Meet 刘泓 Eva Liu
our Associate Creative Director

Eva Liu

Design is not restricted to one element or dimension, design is finding a clean space in the mess!

Coffee PACKAGING FOR THE CHINA MARKET

Coming into China at a time when the market competition is fiercer than ever, how might they take the pole position of home consumer coffee products? Curious?

CREATING A PHO ICON

Find a unique position in a crowded market.

We are NOT looking to be the most authentic Pho from Vietnam, we’re the BEST Pho available taking the finest elements from around the world. Design strategy and market consulting.

NEWS & INSIGHTS

2025/26 Restaurant Design Trends

The food and beverage industry has always been influenced by nostalgia, but right now, we’re in the middle of a full-blown mid-century revival. Everywhere you look, restaurant branding is embracing

Furniture, Floods, and Fat Blokes

Between the blazing sun, monsoon rains, drunk people, and the occasional generously proportioned guest testing the limits of physics, it became clear that durability wasn’t optional.

Nf7a1564 Resized

FIRA is Open!

This is, hands down, the biggest project we’ve ever taken on—and honestly? It’s been wild. What started as a branding challenge snowballed into everything. We’re talking furniture design, sourcing materials,

Allsaints Icecream Branding

Scoop Alert

What do you get when a lifelong obsession with ice cream collides with world travel, an Instagram following of 20k, and a burning question: gelato, ice cream, or sorbet? Answer: