11 lessons for getting more work for less money from your agency!
I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need increased productivity from their agencies, I decided it would be useful to share my insights to help those that need to get more for less. In no particular order, and to save […]
Shanghai’s F&B – What’s the secret sauce?
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles in the restaurant industry. Who’s restaurant survived the last decade? And of those who will survive the virus? Not many, not many at all. Having worked on hundreds of restaurant brands over the […]
Let’s talk about Pitching!(Part 1)
Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid for pitch work, but if they win they get the entire project (usually a decent size) or the retainer for a set number of years.
2019 Christmas Card: The Making Of
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that meant heading into a new decade and of course an even more major change. (edit: who could have known how 2020 would have turned out!) So with that in mind… […]
Our Surreal Christmas Cards History
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that started it all! I think we spent about an hour on it… and it’s got bigger ever since!
Behind Thread Scenes with Justine Lefebvre, Managing Partner
As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency, how times have changed in China and what it means to be a leader. If you ever want to swing by the office and get to know her or any […]
The latest addition on our office walls
A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Our version of team building? Lucky for us, it was all set behind sunshine and warm weather in lush Moganshan. Fear conquering on a 22 meter wall No one told us it was already 40 meters off the ground […]
Behind Thread Scenes with Adam, Strategy Director & Partner
At Thread, we believe that it’s the people that you “work” with (both colleagues and clients) and the challenges you take on that make “work” exciting and worthwhile. We’ve put work in quotes because we also believe that if it feels like work, then you’re doing it wrong. There is a purpose to all […]
Staying curious is half the battle, here’s what gets us going
Three unexpected areas where branding agencies help with market entry
By: Adam Thurland, Partner and Strategy Director I recently discovered that my iphone could be used as a magnifying glass by changing a couple of settings, it got me thinking, I’ve spent all this money, what other benefits does it have. As a stakeholder in a company that is looking to enter China, you […]