Wishing you merry very surreal Christmas 2020

Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on Christmas, if you’re new to Thread Christmas cards, this is a tradition as old as time it’s self, maybe older. 2010 some say. Some of our inspiration… Want to know more […]

如何用更少的预算完成更多的事情

我在英国的设计公司工作了5年,随后在中国经营自己的公司15年,我看到了其中有些客户如何做到了用少量的预算获得了超值的服务,而另一些又如何浪费了自己的预算或被设计公司占尽便宜。我有过很多的合作伙伴,同时也参与了无数的竞争,我也知道他们的诡计和缺点。由于目前品牌商正在削减预算,设计公司也必须要通过提高工作效率来适应新的市场环境,我决定在这里分享一些我的见解,来帮助那些需要用更少的钱做更多的事的人。

11 lessons for getting more work for less money from your agency!

After spending five years working in UK agencies and 15 years running my own in China, I’ve seen how some clients get amazing deals, how others waste budgets and agencies take advantage.  I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too.  As clients are cutting budgets, yet need […]

Let’s talk about Pitching! (Part 3)

We did a three-part series where we talked about the wonderful world of pitching. With six questions thrown to the creative, strategy and accounts teams at Thread Click here if you missed Part 1 with Eva, Art Director and Christina, Strategist.  Click here if you missed Part 2 with Jennifer, Art Director and Una, Account […]

Let’s talk about Pitching!(Part 2)

  We did a three-part series where we talked about the wonderful world of pitching.With six questions thrown to the creative, strategy and accounts teams at Thread. Click here if you missed Part 1 with Eva, Art Director and Christina, Strategist.  Here is Part 2 of the series!   — Do you like to pitch? […]

让我们来聊聊比稿吧!

比稿招标,是品牌主挑选合作伙伴的有效方式之一。创意行业计是一个竞争无时不在的残酷行业,最近Thread Design为了在行业中占据一席之地也参与了多次比稿。经历一系列比稿招标后,我们意识到这个行业中仍然存在很多问题,客户试图通过招标为自己寻找一套完整的解决方案,但有时他们自己并没有认真思考自己的真实需求,一味的把问题甩给乙方,这对初次接触该品牌的乙方工作造成很大的困难,仅凭猜测或者运气赢得比稿,也并不能帮助甲方找到一个最佳的合作伙伴。

 Shanghai’s F&B – What’s the secret sauce?

 Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived the last decade? And of those who will survive the virus? Not many, not many at all. Having worked on hundreds of restaurant brands over the years, I’m always staggered […]

Let’s talk about Pitching!(Part 1)

  What is pitching? Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid […]

Behind Thread Scenes with Christina Tse, Strategist

We’re at it again! When we sit down with one of our Threadsters to pick their brains and get to know them a bit better.  What’s your name? Christina… never Christine or Tina!   What was your nickname as a kid? Funny enough, my first ever nickname was in elementary school and has no meaning […]