Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
Over the past few months, we’ve been working side by side with Element Fresh on their rebranding project, which includes the roll-out of their all-new menu. We are thrilled to see the project come to life.
Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on Christmas, if you’re new to Thread Christmas cards, this is a tradition as old as time it’s self, maybe older. 2010 some say. Some of our inspiration… Want to know more […]
“Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how can we quantify value for money? Is it worth it? And it’s a great question to be asking. If your product or service is not unique, there is no doubt […]
After spending five years working in UK agencies and 15 years running my own in China, I’ve seen how some clients get amazing deals, how others waste budgets and agencies take advantage. I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need […]
We did a three-part series where we talked about the wonderful world of pitching. With six questions thrown to the creative, strategy and accounts teams at Thread Click here if you missed Part 1 with Eva, Art Director and Christina, Strategist. Click here if you missed Part 2 with Jennifer, Art Director and Una, Account […]
We did a three-part series where we talked about the wonderful world of pitching.With six questions thrown to the creative, strategy and accounts teams at Thread. Click here if you missed Part 1 with Eva, Art Director and Christina, Strategist. Here is Part 2 of the series! — Do you like to pitch? […]
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived the last decade? And of those who will survive the virus? Not many, not many at all. Having worked on hundreds of restaurant brands over the years, I’m always staggered […]