How to Decide when Rebranding is Right for Your Business
Many of entrepreneurs are finding rebranding challenging – so we have compiled our key learnings in a two-part article. First: how to decide on making the jump.
5 trends in food & beverage branding 2023
Here are five cool design trends for restaurant branding in 2023, along with tips on how to use them in your marketing and social media campaigns:
Where are they now!
What happened in the year of the Ox, who found success, and who won some awards?! We’re going to look at how our favourite brands have been doing in the year of the Ox: what they’ve done and how they’ve done it! We promise they are not ranked by success or favourites =) Our big […]
Behind the scenes of Bonica and Mezcaleria
Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
Launching the new Element Fresh menu
Over the past few months, we’ve been working side by side with Element Fresh on their rebranding project, which includes the roll-out of their all-new menu. We are thrilled to see the project come to life.
Wishing you merry very surreal Christmas 2020
Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on rebranding Christmas, if you’re new to Thread Christmas cards, this is a tradition as old as time itself, maybe older.
Can you measure the ways branding raises profits?
“Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how can we quantify value for money? Is it worth it? And it’s a great question to be asking. If your product or service is not unique, there is no doubt […]
如何用更少的预算完成更多的事情
我在英国的设计公司工作了5年，随后在中国经营自己的公司15年，我看到了其中有些客户如何做到了用少量的预算获得了超值的服务，而另一些又如何浪费了自己的预算或被设计公司占尽便宜。我有过很多的合作伙伴，同时也参与了无数的竞争，我也知道他们的诡计和缺点。由于目前品牌商正在削减预算，设计公司也必须要通过提高工作效率来适应新的市场环境，我决定在这里分享一些我的见解，来帮助那些需要用更少的钱做更多的事的人。
11 lessons for getting more work for less money from your agency!
I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need increased productivity from their agencies, I decided it would be useful to share my insights to help those that need to get more for less. In no particular order, and to save […]
Let’s talk about Pitching! (Part 3)
What’s the most challenging part?
As the industry has taken to asking for strategy or naming as part of the pitch. These things come from teamwork and collaboration with a client, two things that are missing from a pitch set up. As such, pitching brand strategy becomes guess work. Unlike the advertising industry, there is no media spend to balance out the risk.