ALDI's China Market Entry
Brand Guidance
Project
Visual Identity
Location
China
Global retail giant ALDI decided to take on the China market and selected us to support them on their journey.
全球零售巨头ALDI选择我们从市场营销和电子商务的角度助力品牌在中国市场的崭新旅程。
Strategy
Chinese Naming
Localisation
Creative Direction
Illustration
Design
Copywriting
After the initial brand phase we worked with ALDI and their partners to establish their hundreds of products’ key selling point, leveraging competitor benchmarking.
经历最初的品牌梳理阶段之后，我们与奥乐齐以及他们的合作伙伴一起对多种产品的关键卖点进行了梳理与定位，制定了一系列针对竞争对手营销策略。
"Brilliant"
– Alexis Chao
From content creation to graphic execution we created over 150 product detail pages for ALDI CHINA’s Tmall pages.
从内容创建到设计执行，我们为奥乐齐中国天猫店创建了超过150个产品详情页面。
ALDI, A RICHER LIFE
We’d love to be able to create a project like ALDI’s China Branding & Market Entry with your company. If you’d like us to be part of your team, and create something incredible, get in touch.
