ALDI's China Market Entry
Brand Guidance
Project
Visual Identity
Location
China
As ALDI’s ongoing branding agency partner in China, Thread Design serves as both a design consultant and brand guardian, ensuring ALDI’s corporate identity stays aligned with global standards while adapting for local market relevance. From refining corporate design elements to updating brand guidelines PDF, our role includes overseeing the integrity of all visual expressions. We’ve also supported the rollout of custom logo signs and advised on consulting firm logo adaptations where needed for B2B or corporate-facing communications.
Strategy
Chinese Naming
Localisation
Creative Direction
Illustration
Design
Copywriting
After the initial brand phase we worked with ALDI and their partners to establish their hundreds of products’ key selling point, leveraging competitor benchmarking.
经历最初的品牌梳理阶段之后，我们与奥乐齐以及他们的合作伙伴一起对多种产品的关键卖点进行了梳理与定位，制定了一系列针对竞争对手营销策略。
From content creation to graphic execution we created over 150 product detail pages for ALDI CHINA’s Tmall pages.
从内容创建到设计执行，我们为奥乐齐中国天猫店创建了超过150个产品详情页面。
ALDI, A RICHER LIFE
We’d love to be able to create a project like ALDI’s China Branding & Market Entry with your company. If you’d like us to be part of your team, and create something incredible, get in touch.
