A global grill menu with heavy Spanish influences
Bonica. Restaurant Design and Branding, Shanghai.
别有洞天的浪漫西班牙餐厅
Project
Branding
Location
Shanghai, China
The founders’ mix of backgrounds and culinary influences span history, cultures and continents.
Bonica pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East.
Inspired by hot Spanish summers eating next to Mediterranean blue seas.
Strategy
Creative Direction
Illustration
Design
Copywriting
Let us tell you the story about
The Logo
We designed a logo that both told a story and could be used in a number of ways. With a complex mix of influences, it was important that consumers could see something that makes them curious. Fire, 17th century ships, sun, old colonial architecture, and a vine leaf surrounds as a plaque with its Spanish tag line. All presented in a contemporary line drawing style.
Crafting the signage production details in every corner, metal work to hand painted signs, everything is available in Shanghai.
Menu
Signage
Coaster
Cheque Holder
Extending the identity beyond food.
Menu
Address Card
Wayfinding Design; toilet signage
Wayfinding Design; floor levels
Find Bonica via Smart Shanghai or head to Jing’an District, Shanghai
1/F, Bldg. 5, AUNN,
No. 60, Lane 273 Jiaozhou Lu,
near Yanping Lu
现所5幢1楼,
胶州路273弄60号,
近延平路
