At Thread Design, our role as a brand strategist was pivotal in ALDI’s entry into the Chinese market. Through comprehensive brand research, we gained insights into local consumer behaviors and preferences, enabling us to develop a tailored brand platform that resonated with the target audience. Our approach to 360 brand management ensured that every touchpoint, from naming to in-store experience, aligned with ALDI’s global identity while catering to regional nuances. As a dedicated branding strategist and brand strategy consultant, we collaborated closely with ALDI’s global team to adapt their visual identity and communication strategies, ensuring a cohesive and impactful brand presence in China.

在 Thread Design，我们作为品牌策略顾问，在 ALDI 进入中国市场的过程中发挥了关键作用。通过深入的品牌调研，我们洞察本地消费者的行为和偏好，从而打造出契合目标受众的品牌平台。我们采用360度品牌管理的方法，从命名到门店体验，每一个接触点都确保与 ALDI 的全球品牌保持一致，同时融入本地化细节。作为专业的品牌战略顾问与品牌策划专家，我们与 ALDI 全球团队紧密合作，调整其视觉识别系统和传播策略，确保品牌在中国市场呈现出统一、有力的形象。