Working with the senior team since day one, we had the proud responsibility to name ALDI for their new adventure. Based on insights and a solid understanding of their market positioning, the name 奥乐齐 was finally chosen as matching a long list of criteria. From there we worked with the global brand team to design and adapted the visual identity.

从ALDI在中国揭开新篇章的第一天起，我们就与品牌的高层团队紧密合作，为ALDI探寻其中文品牌命名的最佳方案。在全方位洞察了品牌的市场定位后，我们选定了“奥乐齐”作为符合一系列命名标准的选择。之后，我们与ALDI的全球品牌团队共同设计了视觉形象以适应新的市场。