Porsche GT Cafe Branding
The challenge was to create a new brand for the Porsche Experience Centre
于保时捷体验中心亮相
Where do we start?
…with a process
DO YOU WANNA CUP OF COFFEE ?
We wanted to answer the question, how can we make our experience centre cafe more of an experience?!
协助保时捷中国团队打造全新的GT咖啡馆品牌设计及体验?
OUR INSPIRATION
A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider audience, without alienating its established customers.
我们的任务是在不疏远老客户的情况下，利用其它形式和更广泛的受众之间建立联系。GT Cafe的目的就是吸引更多非驾车爱好者(同伴)，并鼓励他们分享经验。
