Porsche GT Cafe Branding
The challenge was to create a new brand for the Porsche Experience Centre
于保时捷体验中心亮相
![Gtlogo](https://threaddesign.com.cn/wp-content/uploads/2020/09/GTlogo.png)
Where do we start?
![Porsche 7](https://threaddesign.com.cn/wp-content/uploads/2020/09/porsche-7-1024x662.jpg)
![Porsche 2 1](https://threaddesign.com.cn/wp-content/uploads/2020/09/porsche-2-1-1024x576.jpg)
…with a process
![Threaddesign Brandmodel](https://threaddesign.com.cn/wp-content/uploads/2020/09/threaddesign-brandmodel.png)
DO YOU WANNA CUP OF COFFEE ?
![Coffehan](https://threaddesign.com.cn/wp-content/uploads/2020/09/coffehan.png)
We wanted to answer the question, how can we make our experience centre cafe more of an experience?!
协助保时捷中国团队打造全新的GT咖啡馆品牌设计及体验?
OUR INSPIRATION
A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider audience, without alienating its established customers.
我们的任务是在不疏远老客户的情况下,利用其它形式和更广泛的受众之间建立联系。GT Cafe的目的就是吸引更多非驾车爱好者(同伴),并鼓励他们分享经验。
![Screen Shot 2020 12 02 At 3.29.41 Pm](https://threaddesign.com.cn/wp-content/uploads/2020/09/Screen-Shot-2020-12-02-at-3.29.41-PM-1024x835.jpg)
![Gtlogo](https://threaddesign.com.cn/wp-content/uploads/2020/09/GTlogo.png)
![Porsche 6 1 1920](https://threaddesign.com.cn/wp-content/uploads/2020/09/porsche-6-1-1920-1536x864.jpg)
![44108794](https://threaddesign.com.cn/wp-content/uploads/2020/09/44108794-1536x864.jpg)
![Screen Shot 2020 12 02 At 2.24.38 Pm](https://threaddesign.com.cn/wp-content/uploads/2020/09/Screen-Shot-2020-12-02-at-2.24.38-PM.png)