Porsche GT Cafe Branding

The challenge was to create a new brand for the Porsche Experience Centre 

于保时捷体验中心亮相

Where do we start?

…with a process

DO YOU WANNA CUP OF COFFEE ?

To answer the question, how can we make our experience centre cafe more of an experience?!

协助保时捷中国团队打造全新的GT咖啡馆品牌设计及体验?

OUR INSPIRATION

A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider audience, without alienating its established customers.

我们的任务是在不疏远老客户的情况下,利用其它形式和更广泛的受众之间建立联系。GT Cafe的目的就是吸引更多非驾车爱好者(同伴),并鼓励他们分享经验。


We’d love to be able to create something like this Porsche Cafe VI with your company. 

If you’d like us to be part of your team, and create something incredible, get in touch.