Specialising in the Food & Beverage industry

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Looks good, but why work with Thread?

Strategic

Research = insights, insights = strategy

Creative

A team of passionate designers and creative suits.

Managed

Form follows function, function follows managers.

Latest News

ALDI Launches in China

Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of people have been involved in the build up, and now the real business starts. As the brand takes pride of place on the front page of TMALL, subway stations get […]

Thread is 10 years old!

Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter, tears and the occasional party and this was one of them! Can’t believe we drank 50 liters of beer, 16 bottles of wine, and 3 bottles of tequila! Thankfully we don’t […]

Saturday night in Beijing saw the launch of one of our biggest projects, the new Mercedes Me Beijing lifestyle venue. Four Threadsters showed up with invites in hand to enjoy the show. Incredible stuff, we’ve not seen a launch event like this one for years. Right in the heart of Beijing’s Sanlittun area, this huge […]

Itching for a bite of creativity? Swing by Harry’s Kitchen at K11 for a fix. Head over with a friend or your family to bake some goodies and whip up some beautiful creations made of cakes, cookies, cupcakes or cake-pops. Oh and if you haven’t heard of an ice-cream cone cupcake, try baking and then decorating one […]

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