2019 Christmas Card: The Making Of
Ben Weldon December 20, 2019
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that
By Eva Liu, Art Director A Brand Book acts as the core and soul of a company, bearing the brand’s mission, outlook
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As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency,
A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Our version of team building? Lucky for us, it
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Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known
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By: Adam Thurland, Partner and Strategy Director I recently discovered that my iphone could be used as a magnifying glass by changing a couple
Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for
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It happened by chance, our office going plastic free for a week, but it brought about some interesting and positive changes to the office. The
The New Old: 1950s & 60s Revival in Food & Beverage Design “Eating healthy is more essential these days” is the consensus amongst participants according to recent
Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and
Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or
Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of
Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to
Advice for our competitors! by our creative director, Ben Weldon It’s been a whole decade since Thread was born in Shanghai and it’s been a thoroughly
Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,