2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that
By Eva Liu, Art Director A Brand Book acts as the core and soul of a company, bearing the brand’s mission, outlook
Especially from the Gen Z’s and Y’s? Well if ya think about it, traditional brands can easily come off a bit boring, safe and
As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency,
A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Our version of team building? Lucky for us, it
Thread Newsletter – August Edition It’s back to school season and as parents are nervously getting their kids, teens and young adults ready for school,
Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known
At Thread, we believe that it’s the people that you “work” with (both colleagues and clients) and the challenges you take on that make
Thread Newsletter – June Edition We’re hitting the half way mark in 2019, usually around this time those who’ve made new years resolutions and then
By: Adam Thurland, Partner and Strategy Director I recently discovered that my iphone could be used as a magnifying glass by changing a couple
Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for
Thread Newsletter – April Edition More than a decade ago in Shanghai, your typical vegetarian options were probably a sad cheese sandwich, an over-priced bowl
Thread Newsletter – Chinese New Year Edition Read the full newsletter here and catch our top 10 new years predictions Catch up
More so than in any other industry, most food & beverage start-up businesses are created out of pure passion (a love of food in general,
It happened by chance, our office going plastic free for a week, but it brought about some interesting and positive changes to the
By: Adam Thurland, Director of Strategy at Thread Design “Eating healthy is more essential these days” is the consensus amongst participants according to recent Thread insights.
Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and
Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or
Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of
Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to
Advice for our competitors! by our creative director, Ben Weldon It’s been a whole decade since Thread was born in Shanghai and it’s been a thoroughly
Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,
Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly
