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Your Checklist Before The Rebranding Leap

What is rebranding? There might be more options than you think…
Rebranding is not just about changing a logo. It covers all the possible ways to go about enhancing a brand experience. Actually, you may not need to change your logo, at all.
We talk about Brand Overhaul (or Revamp) when the entire brand gets updated: logo, story, collaterals, maybe even the name! On the other side, Brand Consolidation and Brand Extension are taking the existing brand assets (for instance, the logo, the name, aspects of your internal personality, etc.) and turning it into an integral, consistent and immersive brand experience. Your brand becomes a strong asset for your business, now and in the future.

The rise of the unspiritual Machines, chatgpt and midjourney

This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I’ve come to a rather chilling conclusion.

Some recent project highlights

As we all need a little distraction and fresh inspiration, we’re sharing with you three new case studies we’ve been particularly invested in this year. If any of the intros below leaves you wanting for more, you’ll be able to find more in depth versions with their fair shares of pictures and process details on our website as well.

Homeslice Pizza ad campaign as reimagined by Artificial Intelligence

What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche platform wombo dream to reimagine our advertising campaign for Homeslice.  The original campaign image Why is this intersting?! HA, Great question. What are the potential uses […]

Where are they now!

What happened in the year of the Ox, who found success, and who won some awards?! We’re going to look at how our favourite brands have been doing in the year of the Ox: what they’ve done and how they’ve done it! We promise they are not ranked by success or favourites =) Our big […]

Launching the new Element Fresh menu

Element Fresh Menu 2021

Over the past few months, we’ve been working side by side with Element Fresh on their rebranding project, which includes the roll-out of their all-new menu. We are thrilled to see the project come to life.