11 lessons for getting more work for less money from your agency!
After spending five years working in UK agencies and 15 years running my own in China, I’ve seen how some clients get amazing deals, how others waste budgets and agencies take advantage. I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need […]
Let’s talk about Pitching! (Part 3)
We did a three-part series where we talked about the wonderful world of pitching. With six questions thrown to the creative, strategy and accounts teams at Thread Click here if you missed Part 1 with Eva, Art Director and Christina, Strategist. Click here if you missed Part 2 with Jennifer, Art Director and Una, Account […]
Let’s talk about Pitching!(Part 2)
We did a three-part series where we talked about the wonderful world of pitching.With six questions thrown to the creative, strategy and accounts teams at Thread. Click here if you missed Part 1 with Eva, Art Director and Christina, Strategist. Here is Part 2 of the series! — Do you like to pitch? […]
让我们来聊聊比稿吧！
比稿招标，是品牌主挑选合作伙伴的有效方式之一。创意行业计是一个竞争无时不在的残酷行业，最近Thread Design为了在行业中占据一席之地也参与了多次比稿。经历一系列比稿招标后，我们意识到这个行业中仍然存在很多问题，客户试图通过招标为自己寻找一套完整的解决方案，但有时他们自己并没有认真思考自己的真实需求，一味的把问题甩给乙方，这对初次接触该品牌的乙方工作造成很大的困难，仅凭猜测或者运气赢得比稿，也并不能帮助甲方找到一个最佳的合作伙伴。
Shanghai’s F&B – What’s the secret sauce?
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived the last decade? And of those who will survive the virus? Not many, not many at all. Having worked on hundreds of restaurant brands over the years, I’m always staggered […]
Let’s talk about Pitching!(Part 1)
What is pitching? Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid […]
Behind Thread Scenes with Christina Tse, Strategist
We’re at it again! When we sit down with one of our Threadsters to pick their brains and get to know them a bit better. What’s your name? Christina… never Christine or Tina! What was your nickname as a kid? Funny enough, my first ever nickname was in elementary school and has no meaning […]
2019 Round Up: Top 3 Best F&B rebranding
By Harry Peng, Design Director Here we are again, a round up of F&B rebrands in China for the year, this time my three best for 2019. If you missed my earlier article, on the top three worst, you can read it here. Without further ado, here are my three favs from last year! […]
2019 Round Up: Top 3 Worst F&B rebranding
By Harry Peng, Design Director As we look back at 2019, I’ve rounded up my three worst F&B rebrands in China for the year. Read on and see if you agree. Then if you’re itching for more, check out my top three best F&B rebrands in China here. #1 Sprite Chinese Logo / […]
2019 Christmas Card: The Making Of
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that meant heading into a new decade and of course an even more major change. So with that in mind… here’s a peak into the minds of our creatives at […]
