Our Fook Wo Kong branding tells the story of a 20 years long friendship, sharing the same passion for authentic Cantonese cuisine, an art traditional yet complex to master.
Rebranding is always a challenge, especially when it’s the most popular venue in Shanghai’s most popular food and beverage location.
Redefining the CAGES visual language and giving it a strong presence based on their unique personality.
Shanghai’s best, The New York Attitude in China. Brand overhaul from strategy to guidelines, ready for national dominance.
A crisp wine at lunch, a sunlit piazza with the scent of espresso, or a plate of indulgent pasta by the sea. Every dish embodies that effortless elegance, bold flavor, and unmistakable Dolce Vita that makes the city so iconic.
We didn’t just design an Italian restaurant—we brought Rome’s spirit to the table.
![Melitta portflio mockup 13 1[1]](https://threaddesign.com.cn/wp-content/uploads/2022/11/melitta-portflio-mockup-13-11.png)
Coming into China at a time when the market competition is fiercer than ever, how might they take the pole position of home consumer coffee products? Curious?
Thread developed the overall retail brand concept, plus 3 F&B outlets within the space.
Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom.
White Castle’s identity is very traditional, but we are attracting a very young audience in China. How do we make that happen?
Even for quick service restaurants well established in China, it’s important to keep evolving. From Video menus, to sub brands and beyond.
Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’
How might we bring a little of London into China to become a leading cocktail bar. The story of a daily newspaper.
Not From Concentrate packaging design. We helped this local juice start up to create and brand and launch their new products to the China market.
It took a lot of research, a leap of imagination and quite a few liters of authentic pho. Or just check their insta!
Arguably our most important project, the localization, strategy, Chinese name and branding for ALDI.
How might we create a brand experience for Google employees in China to encourage interaction at meal times
Bonica is a restaurant design that pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East.
Bryce Jenner
CEO True Legend
Designing a multi-purpose space for Porsche meant balancing precision with atmosphere—sleek, functional, and undeniably iconic. Every detail, from material choices to spatial flow, was crafted to reflect the brand’s legacy of performance and elegance.
Can’t find what you’re looking for? With over 1000 projects delivered since 2005 we likely have experience and insights into a business similar to yours. Drop us an email and let us know what kind of brand challenges you’re facing.
Serving clients in Shanghai, Beijing, Singapore, Bali, Jakarta, Taipei, Hong Kong, Manila, Bangkok, Hanoi, London, Brussels, Paris, Amsterdam, Sydney and Melbourne.